Online Content Marketing

A. What is Online Content Marketing?

– What is Content Marketing?

– The role of content marketing in a multi-channel marketing world

– The shift from selling to educating and entertaining – content as marketing

– Case studies of great content marketing strategies and campaigns

B. Identifying Business Objectives and User-Centered Content

– Understanding your business objectives for content marketing

– Researching your audience – what are their goals and objectives

Exercise: planning a clear business objectives for content marketing

C. The Power of Telling A Good Story

 – Why does your business need a story?

– What do you need to tell in a story?

– What does a good story look like?

D. Generating Online Content Ideas

– Why do you need a process to Generate Content Ideas?

– Where do these ideas come from?

– How do you generate ideas for content creation?

E. Long Term Content Strategy that works

– Why is a long term online content planning important for your business?

– How to build a long-term online content plan?

– What should a long term content plan look like?

F. Creating a Content Process/Framework

– Defining a process to make continuous content strategy and planning

– Creating a process that’s more advanced than just writing a content with no value and ROI

– Identifying campaigns that work, setting timelines and editing before it goes live

G. Becoming an Effective Content Marketer

– How to communicate your brand and products to your audience

– How to properly use ideas to create an effective piece of content

– Impact of grammatical pitfalls

H. How to repurpose your content

– How to recycle your content into different formats while giving yourself the ability to produce more content at a quicker pace

– How to identify repurposing opportunities before a piece of content is created

I. Content Promotion

– Learn how to promote your content through different distribution channels like email and social media

– Effective tactics on promoting your content through effective approach

J. Measuring and Analyzing Your Content

– Are your content marketing plans supporting your business objectives?

– Measuring success – analytics and KPIs

K. The Growth Mentality

– Learn how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This is especially important with the ever-changing landscape of digital media.


Online Content Marketing

October 3, 2019 | 9:00am – 4:30pm | RCBC Plaza Makati
(Inclusive of seminar kit, certificates and am snacks, lunch and pm snacks)


Php 3,995 + VAT
Until Sep 18

Inclusive of seminar kit, certificates and am snacks, lunch and pm snacks


Php 4,695 + VAT
Until Sep 19-25

Inclusive of seminar kit, certificates and am snacks, lunch and pm snacks


Php 5,295 + VAT
Starting Sep 26

Inclusive of seminar kit, certificates and am snacks, lunch and pm snacks


Php 4,295 + VAT
5 pax or more

Inclusive of seminar kit, certificates and am snacks, lunch and pm snacks


  1. To avail of the EARLY BIRD DISCOUNT, payment should be made no more than five (5) days after registration.
  2. For the seminar fee to be refunded, cancellation should be made not less than four (4) days before the date of the workshop.
  3. Certificates will be given only to those who have actually attended the seminar. Those who register and pay but will not attend the workshop will be given handouts but not certificates.
  4. Powermax Consulting Group will take video footage and/or photos of the seminar which may or may not include your recognizable image. By participating in this event, you consent to your voice, name, image, and/or likeness being used without compensation, in any form or medium, as part of the recording of the event and for any other commercial purposes (including in advertising and promotional materials).
  5. The materials for this seminar are protected. Any form of audio, video or image recording of the seminar or PowerPoint slides used by the speaker is strictly prohibited.
  6. Only the handouts will be given by the speaker. He / she is not obliged to provide a copy of other training materials like the Powerpoint file.
  7. Companies / Organizations / Individuals with business(es) competitive with the businesses of Powermax Consulting Group (i.e., seminars, training, consultancy, and the like) are not allowed to register unless with written consent by the management of Powermax. Full disclosure of business line in registration is required. If anyone registers without full disclosure, and it is discovered that his business or one of his businesses is competitive with that of Powermax, his registration will be forfeited.
  8. The management of Powermax reserves the right to refuse entry or evict any person who breaches these terms and conditions or deemed to be intoxicated or disorderly or under the influence of drugs;
  9. The management of Powermax reserves the right to cancel or reschedule the event because of unforeseen circumstances, fortuitous events, or any other unfavorable situations or conditions;
  10. If the seminar is cancelled because of unusual or unforeseeable circumstances or force majeure, Powermax will either refund the seminar fees paid by the participants / participating companies (but not the incidental costs such as transportation, plane tickets, hotel accommodation, per diem, and the like) or roll over the payment for other seminars of Powermax (provided that the seminar fee is the same or the difference will be rectified) depending on the preference of the participants / participating companies.
  11. Upon reservation, your seat(s) will be reserved but there will be no seating arrangement. Preferred seats will be on a first-come first-served basis.

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